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Ed Brenegar's avatar

The question of passion is an interesting one. I'm passionate, but I am more interested in the effect or impact of passion. What does passion change beyond the motivation of the individual?

It reminds me of twenty years ago when I became interested in gratitude. It is a feeling that is like passion. At that time, people were creating gratitude boards in their offices and kitchens.

To me, there was something unsettling about that.

I realized that the whole focus of gratitude was about how I feel. Not who I was grateful toward.

So, I created The Five Actions of Gratitude.

1. Say Thanks

2. Give Back

3. Make Welcome

4. Honor Others

5. Create Goodness

The real idea behind this was to change how business relationships function. Simply put. Do one of those actions every day, and do each of them at least once a week. Keep track. See what happens at the end of the month. Do it another month. Do customer service surveys to see if they see a change.

My gratitude alteration operated like Boyd, forcing change in how fighter jets are designed. Before, the goal was self-serving to the Pentagon and its aircraft suppliers. Afterward, Boyd's design work changed modern aviation.

I'm still working on the gratitude program. Thank you, Richard, for another excellent piece.

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