Postcard from the Edge

On the virtues of being hard to find.

Photo by imso gabriel on Unsplash

One of the perils of becoming easy to find is that it reduces the pressure on us to create something worth finding.

Technology-powered marketing makes mediocrity viable.

However, making ourselves harder to find makes striving for excellence and originality the best option, and a worthwhile taskmaster.

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“First Wednesday” Catch Up - 4th October

18:00 4th October

Our regular catch-up on things artisanal and beyond. Book Here