![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe102388b-4b54-48d0-94c7-7b6086c69060_6016x4000.jpeg)
One of the perils of becoming easy to find is that it reduces the pressure on us to create something worth finding.
Technology-powered marketing makes mediocrity viable.
However, making ourselves harder to find makes striving for excellence and originality the best option, and a worthwhile taskmaster.
“First Wednesday” Catch Up - 4th October
18:00 4th October
Our regular catch-up on things artisanal and beyond. Book Here